Map West was established in 1992 and has quickly become one of the largest publishers of Visitor Guides and Traveler Information in San Francisco. With a dedicated sales force and a talented in-house design staff we continue to publish informative and easy-to-use Visitor Guides for San Francisco and the Bay Area. All of our publications are delivered in Mapwest company trucks with computerized distribution tracking. We also publish the Show Program for Beach Blanket Babylon® and On The Town Pocket Size Visitor Information.
MAPSF
is now in its 11th year in San Francisco. We currently print 1,700,000 FREE
copies. MAPSF is published twice yearly: 850,000 FREE Copies per
targeted run.
Fall / Winter Issue September–February 850,000 copies Space Reservation Deadline: July 31 Artwork Deadline: August 15
Spring / Summer Issue March–August 850,000 copies Space Reservation Deadline: January 31 Artwork Deadline: February 15
MAPSF has over 550 Northern California distribution spots including Regional Airports, Visitor Information Centers, Hotels & Motels, Car Rental Agencies, Museums, plus area Restaurants, attractions and much more! MAPSF’s wide area of distribution not only covers the Bay Area, but also reaches inbound visitors from Monterey to Sacramento and beyond. For a detailed list of where to pick up MAPSF see our Distribution Page or contact the Sales Department.
Electronic Specs: MAPSF Ad sizes and specs.
MAPWHARF is the established Fisherman’s Wharf publication with everything you need to explore Fisherman’s Wharf, San Francisco’s #1 tourist destination. MAPWHARF is a detailed map of the Wharf including PIER 39, Ghirardelli Square, The Anchorage, The Cannery, Parking, ATMs, Hotels, Restaurants, Attractions and historical information.
MAPWHARF is printed annually in June. 1,500,000 FREE copies printed!
Space Reservation Deadline: April 30
Artwork Deadline: May 15
Circulation is increased by 37% during the five busiest summer months to accommodate peak tourist demand.
| January | 110,000 | July | 144,000 | |||
| February | 110,000 | August | 144,000 | |||
| March | 110,000 | September | 144,000 | |||
| April | 110,000 | October | 110,000 | |||
| May | 144,000 | November | 110,000 | |||
| June | 144,000 | December | 110,000 |
MAPWHARF is distributed all over the Fisherman’s Wharf. It can be found in 30+ bright red street boxes located on many Wharf and Union Square area corners as well as in Hotels and Motels, Restaurants and at many Wharf Attractions. MAPWHARF is also distributed at 200+ visitor spots around the Bay Area.
Electronic Specs: MAPWHARF Ad sizes and specs.

Beach
Blanket Babylon® Show Program Advertising
150,000 program copies annually13,000 per month distributed to an affluent
audience of worldwide visitors and bay area residents. This Show Program
is treasured by many patrons as a souvenir of their evening in North Beach.
Choose from effective black and white or full color ads. Premium placement
positions are available for color ads on the inside front, inside back and
back cover. Included as part of the show program is a center spread North
Beach Map pinpointing your location in relation to Club Fugazi. Your address
and hours are included on this map. Theater patrons are encouraged to visit
your establishment after the performance and on their next visit to the
North Beach area.
As a bonus, your name and detailed information will become a part of the Beach Blanket Babylon ® web pages located at www.mapwest.com. Mapwest.com is an established San Francisco visitor information web site that receives over 400,000 worldwide users per year. Your information is seen by thousands of visitors interested in attending Beach Blanket Babylon ®. Visitors to www.mapwest.com can request information about San Francisco and Beach Blanket Babylon ® before they arrive in the Bay Area. Your name, address and phone number is listed on a Beach Blanket Babylon ® map mailed with packages of information sent to The US and Canada from www.mapwest.com.
This bonus North Beach map is also available online in PDF format, at the Beach Blanket Ticket Booth, TIX – Half Price Tickets and other area merchants. Visitors are encouraged to patronize your company when the pick up their tickets or as they are planning a trip to San Francisco.
Edition: January–March Space Reservation: December 1 Artwork Due: December 11 Publish Date: January 3
Edition: April–June Space Reservation: March 1 Artwork Due: March 10 Publish Date: April 2
Edition: July–September Space Reservation June 1 Artwork Due: June 9 Publish Date: July 2
Edition: October–December Space Reservation: September 1 Artwork Due: September 11 Publish Date: October 2
Media
Kit and Specs: Beach Blanket Babylon ®
Current media kit and specs.
Now
in its 19th Year! On The Town coupons are business size cards displayed
in counter top racks throughout San Francisco. Additional San Francisco
cards are distributed to Conventions and Groups at the Moscone Convention
Center. Advertisers receive high visibility distribution in a portable “visitor
friendly” format. Most display racks are located at either the Concierge
or Bell desks in high traffic hotel lobbies. Each card is high gloss four
color with additional coupon, map or advertiser details in one color on
the back. Your message is available to the traveler as they seek out what
to see and do while in the Bay Area. .
Full media Kit and specs are available online:
San Francisco: www.onthetownsanfrancisco.com
On The Town has been providing consistent results for many years in the competitive San Francisco Visitor Market. MAPWEST acquired On The Town in the spring of 2001. Three, Six or Twelve month publishing agreements are available. Rates include design, proofs, color printing and distribution.
Distribution Designed to Reach San Francisco And Bay Area Visitors At Every Turn!
Since 1992 our consistent distribution ensures that visitors have access to MAPSF, MAPWHARF and On The Town throughout San Francisco and the Bay Area. Our attractive desktop holders, distinctive street racks, and amply stocked distribution locations are at all the area airports, high traffic visitor information centers, hotels and motels, top car rental agencies, ferry and train terminals. We also cover realtors and relocation firms, museums, youth hostels, restaurants, attractions, and more!
Don't miss an opportunity to reach inbound visitors from Monterey to Sacramento and beyond, whether they arrive by plane, train, car, ferry or bus.
Our distribution manager uses a Palm Pilot based Bar-coded delivery tracking system to accurately record the delivery of all Map West Publications with confirmation on site.
Delivery in our Map West Company truck assures the best in reliable deliveries and great customer service at all of our distribution locations.
This is a partial list. Each publication has specific targeted locations. The complete list is available in the media kit for each publication. Please contact us for more information.
Direct distribution to conventions and planners, including referrals from the San Francisco Convention and Visitors Bureau.
Distribution List: A detailed list of our current MAPSF Distribution Locations from Monterey to Sacramento and everywhere in between.
Electronic Specs: Easy to follow instructions for our current print advertisers who wish to submit their own artwork.
Web Advertising Information: Reach your potential customers before they get to San Francisco… advertise with www.mapwest.com ,www.sftravelcoupons.com or our new online Tour and Sightseeing sites:
www.alcatrazcam.com and www.buysanfranciscotours.com
To set up an appointment for a full presentation on any of our publications, please contact us:
San Francisco Home Office:
Map West Inc. 165 Jefferson Street Suite 2F San Francisco, CA USA 94133–1201
Phone: 415.474.3126 Fax: 415.885.6070 Toll Free 800.474.3126
E-mail: sales@mapwest.com
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